Unique Wines
I created a brand identity for a start-up that offers expert wine knowledge and intimate dining experiences. Wines are often paired to food, situations and across courses in a meal. I used this concept of pairing throughout the identity: in the brandmark, imagery and typographic detailing.
Pattern
I chose subtle patterns to add depth to the identity and fresh colours to balance the vibrant imagery.
Imagery
I chose a fresh, clear photographic style and continued the pairing concept by combining images of wine descriptions and flavours.
Typographic detailing
I employed a plus symbol in titles and links to continue the pairing concept.
