Chaplin Farrant Architects

Identity design

The brief:

Create an identity for an architecture practice that complements its projects.

The idea:

I designed a logotype with different variations that evoked the modular style of Chaplin Farrant’s projects. I developed a modular grid for documents and based the colour palette on building materials in order to connect the identity to the nature of the company.

Logotypes

The four different logotype variations.

Colour palette

Stationery

The grid and its application to documents.

Website

I used a modular layout for the homepage design to showcase the practice’s projects.

Website

The website scales down to fit different devices.