Oliver’s Battery Countryside Group

Identity design & typography

The brief:

Produce an identity for Oliver’s Battery Countryside Group (OBCG), which encapsulates their conservation attempts and community spirit.

The idea:

Keep everything local, from the brandmark hinting at a nearby butterfly reserve, to using imagery from the conservation area in Oliver’s Battery.

Brandmark

The concept arose from symbiosis; a nearby butterfly reserve relies on the recently revived conservation area. The butterfly wings form the ‘OB’ shape.

Typeface

I developed a hand-drawn display face to match the grassroots nature of the organisation. It features alternate glyphs for variation. This is combined with Clarendon for body text.

Illustration

I created animal characters made with small leaf shapes to represent the idea of the community coming together to achieve great things. They were originally used only on the application for membership form but became a talking point and so were used throughout other printed material.

Event invitations

I sourced photographs of the local area for the event invitations. The tone of voice throughout the identity was always inclusive and encouraging to reinforce the sense of community.

Application for membership

The membership form is often the first touchpoint for new members. I included the animal illustrations to add intrigue and create a friendly welcome.

This project has been featured on Identity Designed and in Computer Arts issue #206 as part of the cover feature, ‘Delight your clients every time’.