Marine People
Marine People is a specialist recruitment company working in the maritime industry. It needed a brand identity and website to position it as a bespoke recruiter with expert industry knowledge. Working closely with the directors, I developed the idea of using an arrow shape as an image framing device to suggest moving along the career path.
Colour palette and type family
I chose strong, bright colours and combined these with a business-like sans serif typeface, Freight Sans Pro. This type family has a professional yet human character.
Imagery
I combined people-focused images with close-ups of marine industry.
Visual styling
The bright colours, clear imagery and forward-looking arrows come together to create a bold and professional brand identity.
Website
The website was built with WordPress which enabled the directors to manage their own content. I tailored the website to different-sized screens to show relevant content and ensure a seamless user experience.
