England On Tap

Identity design & web design

The brief:

Create a brand identity for new utilities switching service England On Tap. The identity must be modern and bright, but distinctive from its Scottish counterpart.

The idea:

My idea for the brandmark was derived from the shape of a water molecule’s bonds.

Brand identity

I developed a brand identity specifying typography style, a colour palette and vector patterns. I used the shape of the brandmark to create a colourful pattern that could be used throughout the brand’s application.