Editorial & photography
The brief:Produce a limited-edition book to celebrate the typefamily Baskerville and the genius of the man behind it.
The idea:The typefamily is centred around simplicity, elegance and clarity, so I produced photographs to pin down each of these abstract qualities.
I represented simplicity with images of water, elegance with ballet dancers and clarity with photographs of the wind. I weaved the story of Baskerville throughout these images and interspersed photographic spreads with typographic spreads.
The deep blue tones used are a nod to the very dark ink John Baskerville created in order to achieve a high contrast (and therefore high legibility) between the printed typeface and the paper. I used the letters a–z to denote each page instead of numbers.