Association of Jewish Refugees

Identity design & web design

The brief:

Develop a respectful identity for the Association of Jewish Refugees that appeals to the older generation, whilst also attracting new members.

The idea:

The brandmark draws on the Jewish tradition of lighting a candle to remember loved ones, to remember the many lost. It acts as a reminder to keep passing the story down through generations. This is combined with a simple humanist typeface that is modern yet respectful.


Throughout the brand identity I employed tints of colour and italics in typographic designs to bring out the meaning of the words.


The identity was carried through to the AJR Journal.


The website design combines historic photographs with images of survivors to give an air of hope.