This project has been featured on Identity Designed and in Computer Arts issue #206 as part of the cover feature, ‘Delight your clients every time’.
Produce an identity for OBCG, which encapsulates their conservation attempts and community spirit.
Keep everything local, from the brandmark hinting at a nearby butterfly reserve, to using imagery from the conservation area in Oliver’s Battery.
The concept arose from symbiosis; a nearby butterfly reserve relies on the recently revived conservation area. The butterfly wings form the shape of the ‘OB’.
I developed a hand-drawn display face to match the grassroots nature of the organisation. It features alternate glyphs for variation. Twigs is now available to buy at checkthis.com/twigs.
I created animal characters made with small leaf shapes to represent the idea of the community coming together to achieve great things. They were originally used only on the application for membership form but became a talking point and so were used throughout other printed material.
I sourced photographs of the local area for the event invitations. The tone of voice throughout the branding was always inclusive and encouraging to reinforce the sense of community.